Near East Rebrand : Pepsico
Mood Boards : Archetype Development
Concept Sketching
Digital WIP
Final Design
Near East Rebrand : PepsicoNear East rebrand was centered around the positioning of being the culinary curator that brings the world’s flavors to your kitchen. Near East previously lacked a point of differentiation to it’s competition. Through design we elevated taste, increased brand trust (authenticity) and established Near East as a source of healthy nutrition.Brand Positioning / Mood Board Creation / Concept Sketching / Packaging Design / Logo Development / Photography Concept
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