Make Overnight Oats : Pepsico
Make Overnight Oats : PepsicoMaker Overnight Oats Concept development based on the “Creator” archetype. Creators or Makers, like to be hands on with their creations. This package design & brand appeals to those with artistic flare and who like to personally craft their own existence. In this case it allows people to create their own overnight oats for a custom culinary breakfast experience.Concept Development / Brand Positioning / Packaging Graphics / Structural Ideation / Rendering / Cosmetics & Finishes(Note: Structural sketches by teammate Will Stock - Pepsico)
Graphics & Finishes
Reusable Packaging Component & Product Usage
Labeling Concept
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